Finance Venture

Valley of Death

The so-called ‘Valley of Death’ refers to the period encountered by many start-ups when facing a period of negative cash flow – the business is spending money on developing its product (or service) but is not yet in a position to generate revenue from paying customers. Not all ventures will face the valley of death but, in a highly-readable and useful article for, Martin Zwilling offers ten tips on surviving the valley of death: