Storytelling

Storytelling consist of pitching your business, telling it like if it were a story, in order to attract the attention of the public and make them understand your ideas easily.

Storytelling is about making emotional connections with an audience, either customers, vendors, partners, investors or the own team, and about integrating them into your own experience. People make decisions based on emotions, so when communicating your value proposition or even your business, stories often work better than facts.

Stories can give a startup a competitive advantage, create an exciting brand personality, and, in the process, drive higher sales.

Networking events, workshops, and conferences are mainly an opportunity for entrepreneurs to gather and to learn from each other’s stories, and they can take experience for future opportunities where they will have to tell the story of their businesses.

Find some advices to tell the right story here: http://www.forbes.com/sites/martinzwilling/2013/01/25/entrepreneurs-who-master-storytelling-win-more/