A pivot, in the context of Lean Start-up, is a deliberate change of course when it becomes apparent (through measuring and learning from the MVP) that the current approach is not moving the enterprise towards the drivers of the business model.

Reis identifies a number of pivots a start-up can make:

Zoom In - when one feature becomes the whole product

Zoom Out – when the product isn’t ‘big’ enough so becomes a feature on a bigger product

Lean Business Planning

Lean Planning for Startups

The long established idea in traditional business thinking is that every founder must create a business plan. [A business plan describes the size of an opportunity, the problem to be solved, and the solution that the new venture will provide]. The idea of doing this is that any barriers and obstacles can be foreseen.